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Use YouTube to Drive Traffic to Call-to-Actions (CTAs)


YouTube videos are great sources of qualified leads because the audience is already interested and engaged. Link to your call-to-action (CTA), whether it’s an email signup, free download, or other offer, in the description of your YouTube video. You could even add a graphic referencing the link in the video itself. TIP: Use Bitly to shorten and brand the link, and track the traffic from YouTube.