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Use High-Quality Stock Images


If you’re waiting for your own photos to arrive, use stock images in the meanwhile. Avoid ones that are obviously stock photos — they tend to be overexposed, posed, or generally fake-looking. Natural-looking photos will perform better and make an emotional connection with your reader. You can find stock photos for free on sites like Unsplash and Pixabay, or purchase them from a service such as Shutterstock or Adobe Stock. And never use an image that’s watermarked — not only is it unethical, it’s off-putting to many customers.