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Test Product Name Variations


Even the biggest companies have sometimes had to restyle their product name — or give it a whole new one — to help their marketing get better results. Avoid this headache by testing your product name during pre-launch to see which variation best resonates with your target audience. Possible variations include pluralization, capitalization, spacing, and special characters. Use a combination of qualitative surveys, focus groups, and A/B tests to see which name formatting or construction works best!