Back to Playbook

Tell a Story in Your Ads


Most ads are short, and as people’s attention spans shorten, so do the ads. However, there is a place and a need for longer-form ad copy. Consider full-page ads that tell a compelling story, or get an “advertorial” (ad + editorial) published in a newspaper or industry magazine. These formats can draw in readers who are averse to typical ads, plus they give you more space to share your company’s story.