Back to Playbook

Send Payment Method Expiration Notices


If your subscriber’s payment method fails, the surest way to ensure a permanently lost subscriber is to let it slide. To get subscribers back on track, send email notifications alerting them to update their payment method and make it easy to do so. Many users let automatic payments happen and don’t pay them much mind, or they may forget to change the card once it expires, etc. Keep your subscribers in the loop and be sure to toss in some copy describing what they’ll miss out on if they let their subscription end.