Back to Playbook

Roundup Great Content


Look for content that links to multiple competitors. This tend to be roundup or “best of” listicles or reviews. Reach out to the publisher and inquire about your company being included in the post. Better yet, offer a guest post that lists your competitors as well as yourself! If the content is high-value, it’s a great way to get your name into SEO-friendly content, even if it mentions your competitors!