Description:
The average cart abandonment rate is about 68 percent. Many users put an item in their shopping cart then leave without completing checkout. There are a number of reasons for this: users may find the checkout process cumbersome, they may balk at shipping costs, they may simply get distracted and leave your site. Always follow up with an email to remind them that they left an item in their cart. You’ll be surprised by how many of them will end up converting!