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Offer Freebies


People love free stuff, so be sure that you entice them to sign up for your mailing list by offering them a high-value, free resource, such as an e-book, worksheet, or how-to guide. Highlight the offer in your emails or social media channels and lead people to a landing page devoted exclusively to this free product. If your company provides physical merchandise, consider sending people a small gift, such as a sticker or button, if they sign up or share your content.