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Make ‘Em Laugh


Many top-performing companies benefit from using humor in their advertising. This tactic can boost engagement and build a sense of connection with your customers. That said, it can easily backfire. Subtly test humorous copy and see which style — dry, goofy, self-effacing, etc. — best resonates with your audience. Then, roll out humorous ads slowly rather than doing a 180 with your serious copy.