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Link Yourself to the Greats


If your company has a similar business model to a well-known company but is in a different industry, play upon that to help explain your company in a nutshell. For example, if you rent out your backyard as a doggie day care, you can call yourself an “AirBnB for dogs.” You can also use a luxury brand to highlight your product’s quality, such as by marketing “the Lexus of lotion.”