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Leverage the Power of Emojis


Despite emoji’s popularity, most email marketers aren’t using them. Include emojis in your subject line to draw attention to your email out of the many, many, many messages in your subscribers’ inboxes. Use an emoji as punctuation or to illustrate your subject lone — but don’t go overboard! Tip: Don’t use emojis to replace words, since not all email clients can render them correctly.