Don’t neglect the different needs and wants of mobile versus desktop users. Mobile users are typically arriving at your content via a voice search or app. They’re not sitting down to do extensive research. Desktop users, on the other hand, are taking more time to browse the web. Consider adjusting your pages to prioritize different content to mobile users, since you likely only have a few seconds to capture their attention. Follow up with a survey to assess whether your site is meeting your mobile users’ needs versus your desktop users’ needs.