Start a webinar series that offers exclusive knowledge or great conversation to potential customers or industry publishers. Choose a topic to discuss in general and select one or more moderators to guide the discussion and offer a presentation. Then, conclude with an explanation of your company offering. A good rule of thumb is to devote 45 minutes to the topic and conclude with 10-15 minutes discussing your product or service. Then, publish a followup blog to drive traffic to the webinar recording.