When people engage with your content on social media, be sure to follow them! They’re likely to follow you back. Do not use the “follow–unfollow” method. This “trick” harms your credibility and can breed resentment among your followers. Instead, follow as many people as you can, and regularly engage with your “VIP” audience: those who like and comment on your posts. Bonus points if those followers are also in your industry niche.