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Focus on Innovation and Time in Your Ad Copy


In your ad copy, focus on how new and innovative your product or service is. Customers like to feel like they’ve got the latest, snazziest thing, so play that up in your advertising. You can also use time-oriented language to make people feel like there’s something new for them even if your product or service is not a new thing, e.g. “Tired of the same old X? Ready for Y?”