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Do the Math for Your Customers


A lot of customers don’t think about how much they’re spending, but they’re very interested in how much they’re saving. Play on this by offering a cost–benefit analysis in your ad copy and web content. For example, you could compare your pricing to that of your competitor and show users that they’d be saving $5 a month by switching to your company. You can also breakdown your pricing or quantify it in terms the customer can easily grasp, e.g. “For only $12 per month…” or “You’ll save 1 hour every day.”