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Decorate Each Page with a Ribbon


Use a call-to-action (CTA) ribbon, such as SumoMe’s Smart Bar, to subtly drive customers to a special offer or email signup no matter which page they are on. Some tactics, such as exit intent popups or splash CTAs, can be off-putting to certain customers or in certain contexts. A/B test to see what works, then deploy ribbons to help keep a constant reminder of your CTA in users’ views.