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Create a Specific Landing Page for Each Ad


Ideally, you should have a distinct landing page for each ad campaign, so that when your audience clicks on your ad, they reach a page with messaging, content, and imagery that carries over from the ad. Sending someone to your homepage opens them up to distraction or confusion and makes it less likely that they’ll take the action you want them to take. Boost conversions by linking specific ads to specific landing pages.