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Call Out Your Target Audience


If you’re targeting an audience based on a shared interest or industry, call it out in your ad copy to better collect qualified leads and improve your clickthrough rate (CTR). Note that for Facebook Ads, you cannot directly call out or mention your audience’s race/ethnic group, religion/spirituality, age, sexual orientation, gender identity, disability, medical status, financial condition, membership in a trade union, criminal record, or name.