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Boost Your Buy Button


One of the chief obstacles to a lead converting to a customer is a weak call-to-action (CTA). Ramp up the color or size of your Buy button or other CTA to see if it encourages conversion. You can also play with the text itself, such as “Get fit now!” or “Power up now!” instead of “Buy now!” (Tip: Use A/B testing to find the best combination of color, font, and text.)