by blackwell | Feb 28, 2020
Define your Facebook ad audience to reach users within behavioral categories so that you can better connect with users who match your target persona. 
by blackwell | Feb 28, 2020
Choose from in-market audiences in the Google Display Network to target customers who are actively searching for products and services similar to yours. Combine this audience with your remarketing audience to maximize ad spend 
by blackwell | Feb 28, 2020
Phrase your ad copy in such a way that asks a question to which you already know the answer. Tap into the user’s pain points — which you’re already trying to solve with your product or service — and acknowledge their need. Then, follow up with how you can fix it. Ex.... 
by blackwell | Feb 28, 2020
The Add Sitelinks ad extension highlights specific pages of your website below your ads to funnel users directly to the most appropriate page for them. 
by blackwell | Feb 28, 2020
For every blog post you publish, create a social media graphic to drive traffic to that blog. You can distill key points into a multi-image post, or choose a powerful quote to highlight in your graphic.