Declutter Your UI

Declutter Your UI

Group related items together in your user interface (UI) rather than listing everything separately. For example, group all account-related functions under a single menu. Decreasing clutter improves your customers’ experience in your UI and makes it look cleaner and...
Make Platform Recommendations

Make Platform Recommendations

Leverage the power of collaborative filtering to send recommendation emails to members of your platform. These recommendations can include friends, followers, and trending topics. This tactic encourages users to stay active and thus helps boost your retention...
Don’t Jump the Gun

Don’t Jump the Gun

If you send your welcome email immediately after someone subscribes or registers, you might be distracting them from exploring your app. Let them take a look around — then reach out to them with recommended content.
Optimize Your Ad Page

Optimize Your Ad Page

Add your highest-volume target keyword to the meta titles and descriptions of your about page, and don’t forget to tuck target keywords into the copy as well. All this can help boost that page’s SEO ranking
Be Patient With Card Errors

Be Patient With Card Errors

If you automatically charge customers and a payment doesn’t go through, wait a day or two to contact the customer (and don’t interrupt service). Sometimes, processors go awry, or the customer’s card may have been temporarily blocked. Try again before reaching out to...