by blackwell | Feb 28, 2020
When you update content on a landing page, you need to evaluate if the new content will perform as well as the previous page. A/B test the new page to evaluate its effectiveness before making a permanent switch.. 
by blackwell | Feb 28, 2020
Identify the purpose or theme of your blog on the hero image on your home page or landing page. A strong tagline or slogan can reduce your bounce rate and drive users to take action. 
by blackwell | Feb 28, 2020
If you’re ranked high on a ratings site such as Yelp or Google, be sure to champion this in your ad copy as a means of social proof. This tactic helps convince potential customers to engage with your company so that they don’t miss out on quality products or services.... 
by blackwell | Feb 28, 2020
If you’re offering a discount, test various options to see which one converts better. Your options include percentage-off, free shipping, buy-one-get-one, or a free gift with purchase. 
by blackwell | Feb 28, 2020
Most users expect marketing emails to have a company name in the From field. Mix it up by using the name of your founder, CEO, sales rep, or even a mascot. You’ll likely see an increase in open rates. Just be sure that the name is on-brand.