Why Businesses Need Digital Transformation

Why Businesses Need Digital Transformation

The dynamics of the business environment keep changing. Technological advancements have completely changed the way people interact and even how they do business. The digital space is becoming an important avenue for businesses to put themselves out there and attract...
Creating value through Market Intelligence

Creating value through Market Intelligence

Market Intelligence can be described as the capturing of information pertinent to a company’s markets so as to understand what is going on in a marketplace (e.g. keeping track of your competitors, what consumers/customers are doing, by use of sales logs, surveys...
What is Content Marketing and How Does it Work?

What is Content Marketing and How Does it Work?

Content Marketing by Definition According to The Content Marketing Institute, content marketing is a premeditated marketing approach which focuses on the creation and circulation of varying content formats to attract and keep a previously defined target audience....
Digital Marketing Tips for Emerging Businesses

Digital Marketing Tips for Emerging Businesses

Digital marketing is essential to the growth of any business. Since traditional online advertising has experienced a significant decline, business owners are forced to use the latest online technologies to get clients. The aim of digital marketing is focused on...